The Next Idea was built on the simple premise that Ideas and Execution must be synchronized. Contrary to popular belief; a good Idea has no value on its own, just the same as a bad Idea, executed flawlessly, equally possesses no value. However, a good Idea implemented with methodology and immaculate execution will transcend boundaries at every level. It is this most basic of theories that represents the foundation of The Next Idea! From modest beginnings in the founder’s, Robert Ancill’s, London townhouse, The Next Idea has built a network of clients around the world, and helped many companies and individuals launch new concepts or re-position existing brands. Today, The Next Idea’s creative services, processes and systems are used to launch sustainable concepts and brands across the world. The company remains at the forefront of restaurant and hospitality creative thinking, providing unique and proprietary solutions to clients who are seeking to enter new markets, launch their own new restaurant or hotel concept, or reposition a tired concept.